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Cases

Measure ROI of 3D viewers and configurators for enterprise clients

Case of Threedium and LVMH

About Threedium

Threedium provides a platform for 3D product viewers, configurators, and AR experiences that help brands showcase their products online. Their clients include luxury brands from LVMH, L’Occitane, and other enterprise retailers.

The company sought to enable their clients to measure the business impact of 3D implementations within their own analytics platforms, allowing them to see how Threedium’s solutions drive conversions and ROI.

The Challenge

Brands investing in 3D implementations couldn’t see the impact on their conversion rates, because the data wasn’t flowing into their existing analytics solutions.

Each client had a unique setup. Some implemented configurators customized for their products, others used 3D viewers for product showcasing. Some deployed via iframes, others through the API. Many used different analytics platforms, from GA4 to Matomo.

How do you solve this across such a diverse range of client sites? How do we ensure enterprise clients can implement this efficiently? These questions guided our approach.

The Solution

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Approach

Our collaboration included a fixed number of implementations, with a key objective: enable Threedium to handle future implementations independently.

We started off by creating a testing environment. Here we tested implementations ourselves and established standardized event naming conventions and report structures that would work across all client implementations.

Given the two different implementation methods (iframe and API), we developed separate tracking approaches for each.

The complexity of enterprise environments led us to provide in-person guidance to development and analytics teams during implementation and testing afterwards.

Implementation

We delivered a tracking framework that captures meaningful interaction with the 3D experiences. Each interaction was mapped to specific business KPIs, ensuring clients could connect user behavior directly to revenue impact.

For iframe implementations, we provided ready-to-deploy postMessage scripts that handle cross-domain communication seamlessly. For API integrations, we created comprehensive step-by-step guides that development teams could follow independently.

The custom analytics reports we built in several analytics solutions provided insight into the established KPIs.

Throughout the rollout, we provided hands-on support for enterprise clients including LVMH brands, L’Occitane, and Girard-Perregaux, ensuring successful deployment despite varying technical requirements and security protocols.

Results

The standardized tracking framework we developed has helped Threedium to build cases that demonstrate business value and convince clients of a positive ROI. As Threedium reports on their website, they were able to establish:

  • 67% increase in engagement
  • 45% higher conversions
  • 25% omnichannel revenue lift

As intended, we were no longer needed in the end. Many software companies have skills to handle tracking, but sometimes only in-depth experience and knowledge is missing. It was a pleasure to serve as the missing link in this project.

As users interact with 3D experiences, rotating, clicking hotspots, and exploring details, Threedium can now correlate this with a successful ROI.

Threedium.io

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