UTM Builder
Resultaat
Parameter specifications
| Parameter | Required | Example | Description |
|---|---|---|---|
|
Campaign ID utm_id |
No |
abc.123 |
Used to identify which ads campaign this referral references. Use utm_id to identify a specific ads campaign. |
|
Campaign Source utm_source |
Yes |
|
Use utm_source to identify a search engine, newsletter name, or other source. |
|
Campaign Medium utm_medium |
Yes |
cpc |
Use utm_medium to identify a medium such as email or cost-per-click. |
|
Campaign Name utm_campaign |
No |
spring_sale |
Used for keyword analysis. Use utm_campaign to identify a specific product promotion or strategic campaign. |
|
Campaign Term utm_term |
No |
running+shoes |
Used for paid search. Use utm_term to note the keywords for this ad. |
|
Campaign Content utm_content |
No |
logolink |
Used for A/B testing and content-targeted ads. Use utm_content to differentiate ads or links that point to the same URL. |
About UTM Tags
UTM codes (Urchin Tracking Module) are also known as UTM parameters or tracking tags because they make it possible to map the origin of website traffic.
UTM codes are pieces of text that you paste at the end of a URL. When users click on a link with UTM tags, your analytics software – such as Google Analytics – can process these pieces of text.
This way, you can easily gain insight into how many people click on a specific button in your newsletter. UTM tags are therefore widely used for email marketing, search engine advertising and social media advertising.