Resources
Reference pages, data and tools we keep up to date. Free to use. Built on what we measure at the shops we work on, and on the best public sources.
Data · updated monthlyWhat each browser does to your trackingBrowser share per country, what Safari, Chrome, Edge and Firefox do to cookies and pixels, and what we measure on real shops.
Reference · sources checkedCookie consent rates per countryThe published consent studies side by side, what each number actually measures, and what we measure on Dutch shops.
Data · updated monthlyGA4 ecommerce benchmarksConversion rate, channel mix and how much GA4 credits to Direct and Unassigned, across the webshops we work on.
Free toolDataLayer SpecPick your GA4 events and get the dataLayer.push code your developer needs, for custom sites and 7 shop platforms.
Free toolSEO SheetsFree Google Sheets add-on: every Search Console row, plus Core Web Vitals, URL inspection and sitemaps, past the 1,000-row limit.
Free toolnewmetrics.ioCompare web analytics tools on features, pricing and privacy, side by side.