All your data in one place
Your numbers are spread across your website or shop, Google Ads, Meta, your CRM, your ERP and a few spreadsheets. Every system calculates its own way, so nobody knows which number is right. We bring it all together in BigQuery, with one definition per number.
What we often hear
- Every system gives a different number
- Every month we paste numbers from five systems into a spreadsheet
- We want margin per channel, but that data sits in different places
- Our Looker Studio reports are slow
What we do
Connecting data sources
Website or shop, CRM, ERP, ad platforms, Google Analytics 4 and marketplaces, updated automatically on a fixed schedule.
Data model
Raw data turned into tables for orders, customers, channels and campaigns, in Dataform and under version control.
One definition per number
What revenue, margin or a new customer is, we define once in a semantic layer. Dashboards and AI use that.
In your own Google Cloud
The warehouse lives in your own project. The data and the code are yours.
Documentation
What every table and field means, so your team or the next party can carry on.
Monitored
The connections run on a fixed schedule. If a data source fails or hits an API limit, we see it.
What we work with
The tools we use for this. Which ones we pick depends on your setup.
“I had a great experience working with New North Digital on a Business Intelligence project to develop a measurement plan for a server-side tracking implementation on Buienalarm, our weather platform (both app and web). Representing Infoplaza as project lead, I collaborated closely with their team and with Insight First as a supporting partner. New North Digital brought strong expertise in analytics and measurement strategy and were highly professional, collaborative, and proactive throughout the project. Even when challenges arose or things didn’t go exactly according to plan, their team stayed solution-focused and constructive, helping keep the project moving forward. I would definitely recommend New North Digital as a reliable and knowledgeable partner for digital analytics and measurement strategy.”
Remo ChipatisoInfoplaza/BuienalarmFrequently asked questions
Why not just connect everything in Looker Studio?
For one or two data sources that works. Once you combine them, like revenue from your ERP next to costs from Google Ads and Meta, you run into slow reports and limits, and every report calculates its own way.
What do I need to get started?
Access to your data sources and someone who knows which questions you want answered. We handle the rest, including the Google Cloud project if you don't have one yet.
How to buy it
We work in three steps: first a plan, then the build, then maintenance.
Blueprint
Which data sources, model and setup fit the questions you have.
Build
Your data in one place, with dashboards and an AI layer as options.
Maintenance & growth
Pipelines and models stay correct when your data sources change.
Want to know what this means for your situation?