All your data in one place
Your numbers are spread across your website or shop, Google Ads, Meta, your CRM, your ERP and a few spreadsheets. Every system calculates its own way, so nobody knows which number is right. We bring it all together in BigQuery, with one definition per number.
What we do
Connecting sources
Website or shop, CRM, ERP, ad platforms, GA4 and marketplaces, updated automatically on a fixed schedule.
Data model
Raw data turned into tables for orders, customers, channels and campaigns, in Dataform and under version control.
One definition per number
What revenue, margin or a new customer is, we define once in a semantic layer. Dashboards and AI use that.
In your own Google Cloud
The warehouse lives in your own project. The data and the code are yours.
Documentation
What every table and field means, so your team or the next party can carry on.
What we work with
“I had a fantastic experience with New North Digital during a business intelligence project.”
Remo ChipatisoInfoplaza/BuienalarmFrequently asked questions
Why not just connect everything in Looker Studio?
For one or two sources that works. Once you combine sources, like revenue from your ERP next to costs from Google Ads and Meta, you run into slow reports and limits, and every report calculates its own way.
What do I need to get started?
Access to your sources and someone who knows which questions you want answered. We handle the rest, including the Google Cloud project if you don't have one yet.
How to buy it
We work in three steps: first a plan, then the build, then maintenance.
Want to know what this means for your situation?