Tracking maintenance

Today it does. But your site, your tools and the ad platforms keep changing, and every change can affect your tracking. Without maintenance you find out when it's already in your numbers. With maintenance we see it when something breaks, and with Fix and Managed we keep your tracking up to date too.

The monthly report shows whether everything still fires. The health check asks whether what fires is also correct. We check your consent, conversions and tags, and put your own figures next to what your analytics and ad platforms recorded, where we can. That is how we also find a tag that fires but sends the wrong value, or conversions that arrive twice.

Most likely. We work for shops, lead generation, SaaS and content sites among others, on standard platforms and custom builds.

A one-hour conversation. We go through what happened and what is coming, such as campaigns, changes to your site or new platforms. We also tell you which developments in data and tracking are on the way, and what they mean for you. Then we agree on what we tackle next quarter.

Anything that stops conversions or revenue from reaching your analytics or ad platforms, or makes them arrive wrong. For example a purchase or lead event that stops firing, a server container that goes down, or conversions counted twice. A new event or a change is a request, and we schedule it within your hours. With Fix and Managed we pick up a critical incident within one working day: we find the cause and fix it. With Watch we alert you, so you can pick it up yourself or with your developer.

Monitoring runs at weekends too, so we see it. We pick it up on the next working day.

For all kinds of requests around your tracking: a fix, a new event, an extra conversion or a change for a campaign. Up to the hours in your subscription, and they cover all your websites together. Larger jobs we estimate up front and quote separately. Unused hours don't carry over. If your subscription has no hours, we bill per hour.

No. People who decline cookies aren't measured. We do show how much that is, so you know which part of the gap comes from consent and which part from errors.

If, while we look into it, the problem turns out to be in your website or shop platform, an integration or another agency, we report it with the evidence, so they can fix it.