Consent
Since March 2024 Google requires Consent Mode v2 from advertisers in the EU. If it isn't set up right, you lose remarketing and conversion data in Google Ads. At the same time your banner has to meet the GDPR and the guidance of your data protection authority. We handle both, and make sure your tags respect the visitor's choice.
What we do
Cookie banner
Set up in Cookiebot or the consent platform you already use, with categories that match what your site does.
Consent Mode v2
Defaults and updates set so Google gets the right signals, also when a visitor declines.
Tags that listen
Every tag in GTM fires only with the right consent. We test that per category.
Cookie scan
We map which cookies your site sets, including those from scripts outside GTM.
What we work with
“Very satisfied with Freek & Co! They handled the complete tracking and consent mode for one of our clients. No hassle, lots of expertise and top quality!”
Jan-Bart CassimonDoorstep
Related cases
All cases
Frequently asked questions
How much data does consent cost?
Usually 10 to 30 percent of your visitors decline. That data is gone. With Consent Mode, Google can model part of it if you have enough traffic.
Do you only work with Cookiebot?
No. We work with Cookiebot most often, but we set up other consent platforms too.
Does this make my banner legally compliant?
We set it up following the guidance of the data protection authorities and Google. We don't give a legal opinion on your privacy policy; that's work for a lawyer.
How to buy it
We work in three steps: first look at what's there, then build, then make sure it keeps working.
Want to know what this means for your situation?