Marketing analysis
Every quarter we put your own numbers next to Google Analytics 4 and your ad platforms, and tell you what your marketing really delivered and what we would do. We earn nothing from your media budget, so we have no stake in how much you spend.
Google and Meta each report their own results, and together they often claim a large share of your revenue. The agency running your campaigns also judges its own work. And on your own team, hardly anyone has the time to put it all side by side.
What we do
We put your own numbers next to what Google Analytics 4 (GA4) and your ad platforms report. Per channel we look at what it delivered, what changed compared to last year and why. We write down what we see in plain language, with what it means and what we would do.
What's in the report:
- Revenue and conversions: per month, next to the same period last year
- Per channel: what GA4 credits and what the platform itself claims, side by side
- What changed: and why, such as a promotion that didn't return or budget that moved
- How reliable the numbers are: such as how much you miss through consent
- What we would do: concretely, and what we don't know yet
“We are incredibly satisfied with our collaboration with New North. From the very beginning, they actively collaborated with us and demonstrated genuine expertise. Their expertise in online marketing is both broad and in-depth, and what stands out most is their proactive approach: they don't wait for things to happen, but instead offer valuable insights and suggestions themselves. We feel taken care of and well-supported in every way. The collaboration has been smooth, professional, and with a pleasant personal touch!”
Lindy NieuwhuisMaegis01 / 03
What you get
How it works
Connect
Week 1You give us read access to GA4, your ad platforms and, where possible, your shop or CRM. In a short call we hear your goals and what's going on.
Report
After each quarterWithin two weeks of the quarter's end, the report is on your desk. With Monthly, every month.
Call
Report and call, MonthlyWe go through the report together and agree on what you tackle next quarter.
Frequently asked questions
Do I need a data warehouse?
No. We work with GA4, your ad platforms and your own systems. With a warehouse we can go deeper, for example on margin or new customers.
Do you run my campaigns too?
No. We tell you what we would do, and your own team or your agency carries it out.
What if my tracking is off?
Then you'll see it in the report, with how big the gap is. If it's too big to say anything about your channels, we recommend an audit first.
How is this different from the quarterly review in maintenance?
The quarterly review in maintenance is about your measurement: is it still right and what's coming. Analysis is about your marketing: what did your channels deliver and what would you do differently.
Want to know what your marketing really delivers?
Want your campaigns to bid on profit?
Send your margins, returns and best customers back to Google and Meta.