Tracking audit
Your numbers don't match what actually comes in, you've been running into the same problem for months, you're not sure your setup is right, or you want a second opinion on what someone else built. Maybe you know where it goes wrong, maybe you don't. We find out.
What we do
We use our own tooling to look at your tracking: which tags fire, what arrives in GA4, Google Ads and Meta, and, for shops, how that compares to your own order data. Where it doesn't add up, we find out why and what to fix first. How deep we go depends on your question. If it's about one platform, a quick scan is enough. If it touches more, it becomes an audit.
What you get
Quick scan €375You have a question, doubt or problem around one platform and want to know quickly where you stand. | Audit €850Your question touches more than one platform, or you want to know where your whole setup stands. | |
|---|---|---|
| Scope | One platform | Your full stack |
| Comparison with your own order data (shops) | – | ✓ |
| Delivery | Diagnosis: where it goes wrong and what it takes to fix | PDF report, with the cause and priority of each finding |
| Shareable with your team | – | ✓ |
| Follow-up | – | 30-minute walkthrough |
| Turnaround | Within a week | 2 weeks |
How it works
Start
Day 1We get access to your setup and, for shops, your order data.
Measure
Week 1We go through your tags, events, consent and conversions. For shops, we put 90 days of orders next to what the platforms recorded.
Analyse
Week 2For each gap we find the cause: consent, ad blockers, a tag that doesn't fire, a mistake in the setup.
Walk through
End of week 2In half an hour we go through the report: what to fix first and what it costs.
“Great collaboration with Freek! We went through a process from audit to implementation, and despite the somewhat challenging setup with many different websites, our measurements across social media platforms have improved.”
Laurits Van Den Broek402automotive
Frequently asked questions
What's the difference between a quick scan and an audit?
A quick scan covers one platform, such as Meta, Google Ads or GA4: a problem, a doubt or a check after a change. An audit reviews your whole setup and, for shops, puts your own order data next to what the platforms recorded.
Does this work for my site?
Yes. We work for shops, lead generation, SaaS and content sites, on Shopify, Magento, WooCommerce, WordPress or a custom platform. If you don't sell online, we measure leads, enquiries or sign-ups, and send the leads that become customers from your CRM back to Google Ads and Meta.
What exactly do you check?
Your GTM container, GA4, the dataLayer and your events, server-side GTM if you have it, Consent Mode and your cookie banner, conversions in Google Ads and Meta, and attribution. If you have a shop, we also put your real orders next to what the platforms recorded.
Do you also fix the issues?
Not as part of the audit. The audit shows what goes wrong, why, and what to fix first. Fixing it is a separate step: an implementation by us, or by your own developer.
Is an audit worth it if my tracking seems fine?
Yes. Most errors aren't visible: tags fire, just not every time. You only see how much is missing when you check that every conversion arrives and, for shops, put your real orders next to the measured ones.
Can I share the report?
Yes, with your team or your agency.
Not sure your setup is right?
Next step
Tracking implementation
We build your tracking and keep watching it after launch.