Conversion tracking
Google Ads and Meta spend your budget based on the conversions they receive. If conversions are missing, counted twice or sent without the right value, the platforms optimise on the wrong signals and you pay too much per customer. We make sure every conversion arrives complete.
What we do
Google Ads
Conversion actions, Enhanced Conversions and the right value per conversion.
Meta
The pixel and the Conversions API side by side, with deduplication, so a purchase doesn't count twice.
Other platforms
TikTok, Microsoft Ads, LinkedIn and affiliate networks, with the same events as Google and Meta.
Offline conversions and leads
Leads and sales from your CRM sent back to Google Ads and Meta, so the platforms optimise for people who actually become customers, not just for filled-in forms.
Checks per platform
After launch we check in every platform that conversions arrive and match what your site sends.
What we work with
“We had been struggling with conversion attribution issues in Google Ads for a while. Freek resolved it quickly.”
Dennis HobbenschotTeam Visma-Lease a Bike
Related cases
All cases
Frequently asked questions
How is this different from server-side tagging?
Conversion tracking is about what you send to the platforms. Server-side tagging is about the route: through your own server instead of from the browser. Most setups need both. The Meta Conversions API, for example, always runs through a server.
Meta counts more or fewer purchases than my shop. Is that right?
Some difference is normal, because Meta counts with its own attribution and window. Purchases that arrive twice or not at all aren't normal. We find out why.
How to buy it
We work in three steps: first look at what's there, then build, then make sure it keeps working.
Want to know what this means for your situation?