Maxima supplies professional catering equipment across Europe and has served the hospitality industry for over 50 years. After integrating server-side tracking, their GA4 data grew progressively less accurate, with Paid Shopping traffic being misattributed.
Multiple specialists had looked at it without success. The misattribution was undermining their ability to judge campaign performance, and the question was how to diagnose tracking issues spread across several layers of implementation when earlier attempts had already failed.
We audited the entire tracking setup: the datalayer, the server-side configuration and everything in between.
Working with Vendic, Maxima's Magento development agency, we traced the root causes and worked through them one by one, starting with quick wins to restore confidence in the data while the harder problems were still open.
The Paid Shopping misattribution needed deep investigation into how channel data travelled through the server-side setup. Throughout, we documented what we changed so both Maxima and Vendic could maintain it themselves.
“A very persistent issue was solved professionally and quickly, while we had been struggling with the issue for 6 months and had several specialists look into the issue. All in all, very satisfied with New North Digital, their expertise and decisiveness.”
Tim van DuinEcommerce specialist at MaximaData accuracy in GA4 was restored quickly, and the Paid Shopping attribution issue that had been open for six months was fixed. Maxima can measure channel performance again and make decisions on numbers they trust.
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