Tracking monitoring
Your tracking works, until a website update, a new cookie banner or a change by another agency quietly switches off an event. Google and Meta then optimise on incomplete data for weeks, and you only notice when your results drop. With monitoring you hear it from us before it costs you budget.
What often goes wrong
What we do
We keep an eye on every tag in your web and server containers, so you don't have to. When something deviates, you hear from us which tag it is and since when. Every month you get a report of what happened. If you want more, we also find out why, fix it and run a regular health check of your whole setup.
What you get
Watch €195/moYou know when something breaks. | Fix €495/moAnd we fix it too. | Managed €995/moWe take your tracking off your hands. | |
|---|---|---|---|
| 24/7 monitoring with alerts | ✓ | ✓ | ✓ |
| Monthly report | ✓ | ✓ | ✓ |
| Health check | – | Quarterly | Monthly |
| Work per month | – | 2 hours | 5 hours |
| Critical incident | Notification | Within 1 working day | Within 4 working hours |
| Quarterly review | – | – | ✓ |
| Each extra shop | Included | +€50/mo | +€100/mo |
How it works
Connect
Day 1We add the monitor tag to your web and server containers.
Baselines
Week 1For a week we learn what normal looks like for your site.
Watch
OngoingWhen a tag deviates, we get an alert within the hour. If it affects you, you hear it from us.
Report
MonthlyWhat happened, what we fixed and where your tracking stands.
“Absolute top guys with lots of experience! They make sure the tracking on our clients is always up-to-date.”
Mart van MelickEcubate
Related cases
All cases
Frequently asked questions
What is the health check?
The monthly report shows whether everything still fires. The health check looks at whether what fires is right. We check your consent, conversions and tags and, for shops, put your own order data next to what GA4, Google Ads and Meta recorded. That also catches a tag that fires but sends the wrong value, or conversions counted twice.
Does this work for my site?
Yes. We work for shops, lead generation, SaaS and content sites, on Shopify, Magento, WooCommerce, WordPress or a custom platform. If you don't sell online, we measure leads, enquiries or sign-ups, and send the leads that become customers from your CRM back to Google Ads and Meta.
What is the quarterly review?
An hour-long conversation. We go through what happened, what's coming up, such as campaigns, changes to your site or new platforms, and what we'll tackle next quarter.
What counts as a critical incident?
Anything that stops conversions or revenue from reaching GA4 or your ad platforms, or makes them arrive wrong. For example a purchase or lead event that stops firing, a server container that goes down, or conversions counted twice. A new event or a change is a request, and we schedule it within your hours.
What if something breaks at the weekend?
Monitoring runs at weekends too, so we see it. We pick it up on the next working day.
What does work included cover?
Changes and fixes, up to the hours in your subscription. Larger jobs we estimate up front and quote separately. Unused hours don't carry over. If your subscription includes no work, fixes are billed per hour. Your hours cover all your websites together.
Do you also fix the loss from consent?
No. People who decline cookies aren't measured. We do show how much that is, so you know which part of the gap comes from consent and which part from errors.
What if the cause is with another party?
If, while we look into it, the problem turns out to be in your website or shop platform, an integration or another agency, we report it with the evidence, so they can fix it.
Want to be the first to know when something breaks?
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