Google Tag Manager
We often see containers that several parties have worked on over the years: tags from agencies long gone, triggers that overlap, variables that no longer serve a purpose. We make your container clear again and build on it, in the browser and on the server.
What we do
Web container
Tags, triggers and variables with fixed naming and structure, so someone else can still follow it later.
Server container
Server-side GTM on Stape, TAGGRS or in your own Google Cloud project.
dataLayer
A specification for your developers, so the data GTM needs is in there from the start.
Clean-up
What no longer fires or serves a purpose, we remove. What measures twice, we bring back to one tag.
Custom templates
If a platform has no tag template, we build one.
What we work with
The tools we use for this. Which ones we pick depends on your setup.
“Very professional agency with extensive knowledge of Google Tag Manager and server-side tagging.”
Jeroen CustersHobbyshop Online01 / 04
Frequently asked questions
We're looking for a GTM specialist for one-off jobs. Is that possible?
Yes. A new channel, an extra event or a change for a campaign can be done on its own. If you need things more often, it can also run through the hours in a monitoring subscription.
Does the container need cleaning up first?
Not always. For a bigger job we look at what is there first. An audit tells you exactly, before anything gets built.
Do you work with our developers?
Yes. We deliver the dataLayer specification, they build it in, and we test together before it goes live.
How to buy it
We work in three steps: first look at what's there, then build, then make sure it keeps working.
Audit
Your whole tracking setup reviewed.
Implementation
Your tracking set up properly, from website and app to server.
Monitoring
When something in your tracking breaks, we get an alert within the hour.
Want to know what this means for your situation?