Lead generation
A filled-in form isn't a customer yet. Still, it's often all your ad platforms get to see, because they don't see what happens next in your CRM. So they look for more people who fill in a form, not necessarily more customers. We connect your tracking to your CRM, so you see which channel brings customers and the platforms optimise for that.
What we often hear
- We get plenty of leads, but few customers
- Our CRM doesn't show where a lead came from
- Marketing and sales each count something different
- We don't know which campaign brings the big deals
What we do
Every request measured
Forms, quote requests, call-back requests and sign-ups, each as its own conversion in Google Analytics 4 (GA4) and your ad platforms.
The source into your CRM
With every lead we pass along the channel and campaign, so your CRM shows where your customers come from.
Back to the platforms
The step that matters, such as a quote or a signed deal, we send back to Google Ads, Meta and LinkedIn. So the platforms optimise for customers instead of forms.
Forms from any tool
A HubSpot form, Typeform, Webflow or your own form: we measure the submission itself, not a visit to a thank-you page.
What we work with
The tools we use for this. Which ones we pick depends on your setup.
“We received fantastic help generating B2B leads via Google, Facebook, and Instagram. Thanks to New North Digital's eye for detail, attention, and good communication, we achieved good results. They are up to date with the latest changes, trends, and updates from Google and social media platforms. This is very helpful, as we don't always have the time to read up on everything thoroughly. We learned a lot from them!”
Sven BakkerTaxi ButlerFrequently asked questions
We get plenty of leads but few customers. Is it the tracking?
It can be. If your ad platforms only see filled-in forms, they look for more people who fill in a form. With offline conversions you send back the step that does matter.
Which CRM do you work with?
HubSpot, Salesforce, Pipedrive, Microsoft Dynamics, Zoho CRM and ActiveCampaign, among others. For each CRM we look at how the connection works best.
Does our CRM need to be in order first?
It helps if it's settled when a lead counts as qualified and when it becomes a customer. If that isn't settled yet, we decide it together at the start.
How to buy it
We work in three steps: first look at what's there, then build, then make sure it keeps working.
Audit
Your whole tracking setup reviewed.
Implementation
Your tracking set up properly, from website and app to server.
Monitoring
When something in your tracking breaks, we get an alert within the hour.
Want to know what this means for your situation?