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Leer over data & analytics
Artikelen
Alle
17
Advertising
4
GA4
10
GTM
3
Privacy
2
Server-side tagging
3
Tools
4
UX
1
GA4 implementeren voor Single Page Applications (SPA)
GA4
Taggrs vs. Stape.io voor Server-Side GTM: Een Vergelijking
GTM
Server-side tagging
Tools
Cloud Run vs. Stape.io voor Server-Side GTM: Een Vergelijking
GTM
Server-side tagging
Tools
Dubbele Google Ads Conversies Elimineren: Waarom en Hoe
Advertising
Hoog Snapchat bounce rate in GA4? Dit is waarom en de oplossing
GA4
Wat veroorzaakt (not set) landingspagina’s in GA4?
GA4
ROAS in GA4: hoe je je kosten data kunt importeren
Advertising
GA4
User-IDs: Track Ingelogde Gebruikers met GA4
GA4
Heatmaps 101: Begrijp jouw Websitegebruikers
UX
Ontbrekende data in GA4: Data sampling en oplossingen
GA4
De impact van de AVG & ePrivacy op cookies
Privacy
12 Gratis Google Analytics Alternatieven
GA4
Tools
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Veelgebruikte termen
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B
C
D
E
F
G
H
I
J
K
L
M
N
O
P
Q
R
S
T
U
V
W
X
Y
Z
A
A/B testing
Advanced matching
Advertising Cookies
Analytics Cookies
Annual Recurring Revenue (ARR)
Attribution
Attribution reporting
AVG
B
Bounce rate
Browser fingerprinting
Business Intelligence Tool
C
Cardinality
CCPA
Churn
Cloud Native
Cohort analysis
Conversion path
Cross-device tracking
Cryptographic salt
Custom Dimensions
Custom Metrics
Customer Acquisition Cost (CAC)
Customer Data Platform
Customer journey
D
Data Catalogues
Data freshness
Data governance
Data governance
Data Integriteit
Data lake
Data Lineage
Data Management Platform
Data mart
Data modeling
Data pipeline
Data Processing Agreement (DPA)
Data sampling
Data thresholds
Data warehouse
Datalayer
Default Channel Groupings
Device fingerprint
Do Not Track (DNT)
Drill down
DSGVO
E
Ecommerce Tracking (GA4)
Engaged session
Enhanced conversions
Enhanced measurement
Event tracking
Exit intent
Exit rate
Exit survey
Extract Transform Load (ETL)
F
Facebook Consent Mode
Feature toggle
First-party data
Functional Cookies
Funnel Analysis
G
GDPR
Google Consent Mode
H
Headless CDP
Heatmap
HIPAA
Histogram
Hold out test
HttpOnly Cookies
I
Identity resolution
Identity Stitching
Intelligent Tracking Prevention (ITP)
K
KPI (Key Performance Indicator)
KPI Tree
L
Landing page
Lifetime value (LTV)
Load balancing
Lookback window
M
Marketing Analytics
Measurement Protocol (GA4)
Meta Conversion API
Metadata
Monthly Recurring Revenue (MRR)
Multivariate Testing
N
Net Promoter Score (NPS)
New customer data
Not provided
Not set
O
Objectives & Key Results (OKR)
On-premise
Open source
P
Page Tagging
Page view
PECR
Persistent cookies
PII (Personally Identifiable Information)
Pinterest Conversion API
Pirate funnel
Pivot Table
Preflight Request
Privacy Shield
Private cloud
Product Analytics
Public cloud
Q
Query parameter
R
Referral
Referral exclusion list
Reporting identity
Retention
Reverse ETL
Right To Be Forgotten
ROAS
S
SAML
Sankey Chart
Schrems II
Security Cookies
Segmentation
Self-hosting
Session recording
Shopify custom pixels
Single sign-on
Site speed
Source / medium report
SQL traits
T
Third-party cookies
TikTok Conversion API
Touchpoint
Tracking cookie
Transparency and Consent Framework (TCF)
U
Uptime monitoring
Usability testing
User Experience Analytics
User seats
UTM tags
V
Vanity metrics
Voice of the customer (VoC)
W
Web Analytics
Web session